Measuring Preferences: from Conjoint Analysis to Integrated Conjoint Experiments // Medición de preferencias: desde el Análisis Conjunto a los Experimentos Conjuntos Integrados
When there are many attributes, experiments with Conjoint Analysis include problems of information overload that affect the validity of such experiments. The impact of these problems can be avoided or reduced by using Hierarchical Information Integration (HII). The present work aims to demonstrate h...
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| Format: | Article |
| Language: | English |
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Universidad Pablo de Olavide
2010-01-01
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| Series: | Revista de Métodos Cuantitativos para la Economía y la Empresa |
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| Online Access: | http://www.upo.es/RevMetCuant/art36.pdf |