Social strategies of emerging market multinationals in developing countries: The case of Polish firms in Sub-Saharan Africa
Objective: The objective of the article is to explore the social strategies of Polish multinational enterprises (MNEs) entering Sub-Saharan Africa (SSA). Research Design & Methods: We employed qualitative research methods and conducted a comparative case study of three Polish MNEs operating i...
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| Format: | Artikel |
| Sprache: | English |
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Krakow University of Economics
2024-09-01
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| Schriftenreihe: | International Entrepreneurship Review |
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| Online Zugang: | https://ier.uek.krakow.pl/index.php/pm/article/view/2228 |