Predictive market segmentation model: An application of logistic regression model and CHAID procedure
Market segmentation presents one of the key concepts of the modern marketing. The main goal of market segmentation is focused on creating groups (segments) of customers that have similar characteristics, needs, wishes and/or similar behavior regarding the purchase of concrete product/service. Compan...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2009-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710903129S.pdf |