Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization

One of the best ways to understand a phenomenon is to employ metaphors which could explain it through its similarities with another phenomenon. Management experts have done the same by bringing several metaphors such as comparing an organization to a machine, living thing, culture, painting canvas,...

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Bibliographic Details
Main Authors: Hassan Danaee Fard, Hossein إBabaee Mojarrad, Mohammad Safari
Format: Article
Language:fas
Published: Imam Sadiq University 2013-01-01
Series:Religion & Communication
Subjects:
Online Access:https://rc.journals.isu.ac.ir/article_1313_1d5eed8a63a95c8c6c175fefee3db447.pdf