Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization
One of the best ways to understand a phenomenon is to employ metaphors which could explain it through its similarities with another phenomenon. Management experts have done the same by bringing several metaphors such as comparing an organization to a machine, living thing, culture, painting canvas,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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Imam Sadiq University
2013-01-01
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| Series: | Religion & Communication |
| Subjects: | |
| Online Access: | https://rc.journals.isu.ac.ir/article_1313_1d5eed8a63a95c8c6c175fefee3db447.pdf |
| _version_ | 1819284185591840768 |
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| author | Hassan Danaee Fard Hossein إBabaee Mojarrad Mohammad Safari |
| author_facet | Hassan Danaee Fard Hossein إBabaee Mojarrad Mohammad Safari |
| author_sort | Hassan Danaee Fard |
| collection | DOAJ |
| description | One of the best ways to understand a phenomenon is to employ metaphors which could explain it through its similarities with another phenomenon. Management experts have done the same by bringing several metaphors such as comparing an organization to a machine, living thing, culture, painting canvas, etc. This article has used \"Media\" as a metaphor of organization, but it emphasizes the obligation associated with both the media and organization vis – a – vis the society. But a metaphorical outlook has also its harm which should not be neglected, and that is when we say \"this is it\" and forget other things, disregarding the fact that to understand a phenomenon, both a generalized and detailed look are necessary. Therefore, a combination of metaphors will always be more helpful in understanding a phenomenon such as an organization . |
| first_indexed | 2024-12-24T01:43:22Z |
| format | Article |
| id | doaj.art-4147b4c6a46d42e1b5f6e42036baefa8 |
| institution | Directory Open Access Journal |
| issn | 2252-0252 2588-6460 |
| language | fas |
| last_indexed | 2024-12-24T01:43:22Z |
| publishDate | 2013-01-01 |
| publisher | Imam Sadiq University |
| record_format | Article |
| series | Religion & Communication |
| spelling | doaj.art-4147b4c6a46d42e1b5f6e42036baefa82022-12-21T17:21:57ZfasImam Sadiq UniversityReligion & Communication2252-02522588-64602013-01-011839356210.30497/rc.2013.13131313Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent OrganizationHassan Danaee Fard0Hossein إBabaee Mojarrad1Mohammad Safari2Associate Professor, Faculty of Management and Economy, Tarbiat Modarres UniversityPh.D Student of Administrative Management, Allameh Tabatabaee UniversityM.A. Student of Islamic Studies & Financial Management, ISUOne of the best ways to understand a phenomenon is to employ metaphors which could explain it through its similarities with another phenomenon. Management experts have done the same by bringing several metaphors such as comparing an organization to a machine, living thing, culture, painting canvas, etc. This article has used \"Media\" as a metaphor of organization, but it emphasizes the obligation associated with both the media and organization vis – a – vis the society. But a metaphorical outlook has also its harm which should not be neglected, and that is when we say \"this is it\" and forget other things, disregarding the fact that to understand a phenomenon, both a generalized and detailed look are necessary. Therefore, a combination of metaphors will always be more helpful in understanding a phenomenon such as an organization .https://rc.journals.isu.ac.ir/article_1313_1d5eed8a63a95c8c6c175fefee3db447.pdfmedia's social obligationmetaphororganization's social obligationmediamedia organizations |
| spellingShingle | Hassan Danaee Fard Hossein إBabaee Mojarrad Mohammad Safari Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization Religion & Communication media's social obligation metaphor organization's social obligation media media organizations |
| title | Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization |
| title_full | Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization |
| title_fullStr | Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization |
| title_full_unstemmed | Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization |
| title_short | Social Obligation Theory; The Missing Link in Using the Metaphor of \"Media\" to Represent Organization |
| title_sort | social obligation theory the missing link in using the metaphor of media to represent organization |
| topic | media's social obligation metaphor organization's social obligation media media organizations |
| url | https://rc.journals.isu.ac.ir/article_1313_1d5eed8a63a95c8c6c175fefee3db447.pdf |
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