A Comparison of the Serial Order Strategy and the Associative Cue Strategy for Decision Making in Wayfinding Tasks

   It has been proposed that in wayfinding, humans can use multiple strategies to decide which direction to take at intersections. One of them is the serial order strategy, where travelers memorize the order in which those directions should be taken. Another is the associative cue strategy, where...

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Bibliographic Details
Main Authors: Otmar Bock, Steliana Borisova
Format: Article
Language:English
Published: University of Oklahoma Libraries 2022-11-01
Series:Interdisciplinary Journal of Signage and Wayfinding
Subjects:
Online Access:https://journals.shareok.org/ijsw/article/view/117