ANALISIS KLASTER UNTUK SEGMENTASI PEMIRSA PROGRAM BERITA SORE STASIUN TV SWASTA
A procedure market segmentation is designing the market segmentation use the method of cluster k-means analyze which applied in process designing the market evening news audiences on tv chanels. The process of grouping audiences into each segment which formed, based on likeness of characteristic o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Diponegoro
2010-12-01
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| Series: | Media Statistika |
| Online Access: | https://ejournal.undip.ac.id/index.php/media_statistika/article/view/2512 |