The effect of market orientation components on financial chain performance (Case study: branches and offices of Tehran Maskan Bank)

The aim of this study was to measure the effect of market orientation (customer orientation, competitiveness and coordination between tasks) on financial performance among all employees of branches and offices of the Maskan Bank in Tehran. The research method is empirical descriptive research survey...

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Bibliographic Details
Main Authors: Vahid Jafari Tehrani, Maryam Lashkarizadeh
Format: Article
Language:English
Published: Rasht: Javad Deljoo Shahir 2019-09-01
Series:New Applied Studies in Management, Economics & Accounting
Subjects:
Online Access:https://www.nasme-journal.ir/article_181208_d41d8cd98f00b204e9800998ecf8427e.pdf