Technology Adoption in the Digital Entertainment Industry during the COVID-19 Pandemic: An Extended UTAUT2 Model for Online Theater Streaming
While the digitalization of products and services in the entertainment industry has gained momentum in the last decades, online theater streaming is a relatively new phenomenon boosted by the COVID-19 restrictions, which created new market opportunities—and demand—for theaters’ online presence. This...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-09-01
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| Series: | Informatics |
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| Online Access: | https://www.mdpi.com/2227-9709/9/3/71 |