Investigating the antecedents and outcome of commitment in a business-to-consumer service environment
Orientation: Over the past two decades, a new school of thought has emerged that requires investigation into the multidimensional nature of commitment on loyalty. Research purpose: The study explores the extent to which the affective and calculative commitment of retail banking customers is influen...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2022-07-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/1028 |