Digitalization and marketing as two sides of the same medal: The road of transformation in the Republic of Serbia
In the 21st century - the era of digitization, quick and unpredictable changes have included marketing as a social and management process. Namely, it is about the transformation of the traditional into a digital form of marketing (Marketing 4.0). Although traditional marketing strategies are still u...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Pristina in Kosovska Mitrovica, Faculty of Economics
2023-01-01
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| Series: | Ekonomski Pogledi |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2023/1450-79512301111A.pdf |