The Role Of Brand Image and Social Media Marketing On Wardah Skincare Product Purchasing Decisions
This study aims to determine the influence of social media marketing and brand image on consumer decisions to buy Wardah brand skin care products. The population of this research is people who live in Balikpapan, Samarinda, and Bontang cities. The number of respondents is 109 who meet this research...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CV. AFDIFAL MAJU BERKAH
2024-02-01
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| Series: | International Journal of Humanities Education and Social Sciences |
| Subjects: | |
| Online Access: | https://ijhess.com/index.php/ijhess/article/view/907 |