The Role Of Brand Image and Social Media Marketing On Wardah Skincare Product Purchasing Decisions

This study aims to determine the influence of social media marketing and brand image on consumer decisions to buy Wardah brand skin care products. The population of this research is people who live in Balikpapan, Samarinda, and Bontang cities. The number of respondents is 109 who meet this research...

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Bibliographic Details
Main Authors:	Doddy Adhimursandi, Rahmawati Rahmawati, Gusti Noorlitaria Achmad
Format:	Article
Language:	English
Published:	CV. AFDIFAL MAJU BERKAH 2024-02-01
Series:	International Journal of Humanities Education and Social Sciences
Subjects:	Brand Image, Social Media Marketing, Purchasing Decisions
Online Access:	https://ijhess.com/index.php/ijhess/article/view/907

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