FACTORS INFLUENCING THE PURCHASE DECISION OF ORGANIC TOFU
<p>This study aimed to analyze the factors that influence consumers in making the decision to buy organic tofu. The theory of factors that influence the purchasing behavior developed by Kotler was used as the analytical tool, and these factors include cultural factors, social factors, personal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2015-09-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/11049 |