Modern advertizing typology
In article various types of advertizing which function in modern mass communication are considered. The typical signs are allocated, allowing to structure advertizing. The diskursivnyj analysis of various samples of advertizing messages allows to explain existing distinctions in is art-visual and ve...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2012-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4428 |