How can reporting on foreign animal diseases affect meat purchases? The case of African swine fever
Consumers tend to overestimate food risks, and news reporting that draws attention to the deadly aspects of animal disease can cause fear in consumers even when a disease is not a food safety issue. We utilize an online survey experiment with U.S. pork consumers to assess how prior knowledge of Afri...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Cambridge University Press
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Series: | Agricultural and Resource Economics Review |
Subjects: | |
Online Access: | https://www.cambridge.org/core/product/identifier/S1068280522000235/type/journal_article |