Trends in Marketing Capabilities
Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require organizational structural factors to identify customer needs, consumer engagement,...
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| Format: | Article |
| Language: | Spanish |
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Instituto Tecnológico Metropolitano
2021-01-01
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| Series: | Revista CEA |
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| Online Access: | https://revistas.itm.edu.co/index.php/revista-cea/article/view/1865 |