THE RELEVANCE OF SUBSIDIARY INITIATIVES FOR BRAZILIAN MULTINATIONALS

The purpose of this paper is to analyze relationship patterns between headquarters and subsidiaries of Brazilian Multinationals Enterprises (BrMNEs). The key construct for that investigation is Subsidiary Initiative, which comprises Subsidiary Entrepreneurial Orientation, Autonomy, Integration, Loca...

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Bibliographic Details
Main Authors: Moacir de Miranda Oliveira Junior, Afonso Carlos Corrêa Fleury, Maria Tereza Leme Fleury, Felipe Mendes Borini
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2009-07-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000300002&lng=pt&nrm=iso&tlng=en