STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM
The main aim of this study is to investigate the relationship between strategists’ intuitive and analytical thinking, innovation, and corporate competitive advantage. This study not only proposes the new model to the academic world but also provides the empirical investigation on the direct and i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | deu |
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Faculty of Economics University of Rijeka
2023-06-01
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| Series: | Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu |
| Subjects: | |
| Online Access: | https://www.efri.uniri.hr/upload/02-Ngoc_Khuong_et_al-2023-1.pdf |
| _version_ | 1797776577757446144 |
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| author | Mai Ngoc Khuong Nguyen Quoc Loc Nguyen Ngoc Duy Phuong Nguyen Nhu Ty |
| author_facet | Mai Ngoc Khuong Nguyen Quoc Loc Nguyen Ngoc Duy Phuong Nguyen Nhu Ty |
| author_sort | Mai Ngoc Khuong |
| collection | DOAJ |
| description | The main aim of this study is to investigate the relationship between strategists’
intuitive and analytical thinking, innovation, and corporate competitive advantage.
This study not only proposes the new model to the academic world but also provides
the empirical investigation on the direct and indirect effect of a strategist’s analytic
reasoning perspective and strategist’s generative reasoning perspective on
innovation and competitive advantage as well as the mediating role of innovation
between the strategist’s cognitive perspective of reasoning and corporate competitive
advantage. This study conducted questionnaires of 382 samples in state-owned companies, FDI, and private companies in Vietnam. Structure equation modelling
was applied through smart PLS to analyse the valid data. The results provide
substantial evidence of significant relationships between strategists’ cognitive
perspectives of reasoning, innovation, and competitive advantage in the context of
State own, FDI, and private companies in Vietnam. Besides, the findings also show
that there are non-relationships in the direct effect between product innovation and
competitive advantage and between marketing innovation and competitive
advantage. Moreover, the research results imply various managerial implications
regarding how organizations successfully increase their competitive advantage by
increasing their leader’s cognition in management. |
| first_indexed | 2024-03-12T22:52:51Z |
| format | Article |
| id | doaj.art-41d2c4c3bfba4b5eb4baa7af604b8810 |
| institution | Directory Open Access Journal |
| issn | 1331-8004 1846-7520 |
| language | deu |
| last_indexed | 2024-03-12T22:52:51Z |
| publishDate | 2023-06-01 |
| publisher | Faculty of Economics University of Rijeka |
| record_format | Article |
| series | Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu |
| spelling | doaj.art-41d2c4c3bfba4b5eb4baa7af604b88102023-07-20T06:44:03ZdeuFaculty of Economics University of RijekaZbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu1331-80041846-75202023-06-0141129932810.18045/zbefri.2023.1.299STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAMMai Ngoc KhuongNguyen Quoc LocNguyen Ngoc Duy PhuongNguyen Nhu TyThe main aim of this study is to investigate the relationship between strategists’ intuitive and analytical thinking, innovation, and corporate competitive advantage. This study not only proposes the new model to the academic world but also provides the empirical investigation on the direct and indirect effect of a strategist’s analytic reasoning perspective and strategist’s generative reasoning perspective on innovation and competitive advantage as well as the mediating role of innovation between the strategist’s cognitive perspective of reasoning and corporate competitive advantage. This study conducted questionnaires of 382 samples in state-owned companies, FDI, and private companies in Vietnam. Structure equation modelling was applied through smart PLS to analyse the valid data. The results provide substantial evidence of significant relationships between strategists’ cognitive perspectives of reasoning, innovation, and competitive advantage in the context of State own, FDI, and private companies in Vietnam. Besides, the findings also show that there are non-relationships in the direct effect between product innovation and competitive advantage and between marketing innovation and competitive advantage. Moreover, the research results imply various managerial implications regarding how organizations successfully increase their competitive advantage by increasing their leader’s cognition in management.https://www.efri.uniri.hr/upload/02-Ngoc_Khuong_et_al-2023-1.pdfa strategist’s analytical reasoning perspectivea strategist’s generative reasoning perspectiveinnovationcompetitive advantage |
| spellingShingle | Mai Ngoc Khuong Nguyen Quoc Loc Nguyen Ngoc Duy Phuong Nguyen Nhu Ty STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu a strategist’s analytical reasoning perspective a strategist’s generative reasoning perspective innovation competitive advantage |
| title | STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM |
| title_full | STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM |
| title_fullStr | STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM |
| title_full_unstemmed | STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM |
| title_short | STRATEGIST’S COGNITIVE PERSPECTIVES, INNOVATION, AND COMPETITIVE ADVANTAGE: AN EMPIRICAL STUDY IN VIETNAM |
| title_sort | strategist s cognitive perspectives innovation and competitive advantage an empirical study in vietnam |
| topic | a strategist’s analytical reasoning perspective a strategist’s generative reasoning perspective innovation competitive advantage |
| url | https://www.efri.uniri.hr/upload/02-Ngoc_Khuong_et_al-2023-1.pdf |
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