Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction
The purpose of this study is to investigate the factors contributing to brand switching and how product quality can help to maintain the brands competitive position in the market. The direct relationship of brand quality with brand switching was measured through the mediators of customer satisfacti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2022-12-01
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| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/516 |