Does digital advertising affect vote choice? Evidence from a randomized field experiment
Despite the increasing sums devoted to online political advertising, our understanding of the persuasive effects of such advertising is limited. We report the results of a ZIP code level randomized field experiment conducted over Facebook and Instagram during the 2018 U.S. midterm elections in Flori...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-02-01
|
| Series: | Research & Politics |
| Online Access: | https://doi.org/10.1177/20531680221076901 |