Enhancing Mobile Advertising Performance Using New Creative Formats of Digital Video Advertising
According to a recent (Forrester report), video ads expenditure is expected to reach $102.8 billion by the year 2023. One of the video areas seeing the greatest leap in ad spend will be mobile video. Mobile video is the fastest growing video type among consumers. It is accounting for more than half...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2021-03-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_127525.html |