Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction
The study was conducted to examine Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction among university students. Convenience sampling technique was used to collect the data. The sample consisted of 416 individuals, who were investing more than 5 hours a day on fictional content...
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| Format: | Article |
| Language: | English |
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National University of Sciences and Technology
2023-09-01
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| Series: | NUST Journal of Social Sciences and Humanities |
| Subjects: | |
| Online Access: | https://njssh.nust.edu.pk/index.php/njssh/article/view/164 |
| _version_ | 1797650124269158400 |
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| author | Mussarat Jabeen Khan Fatima Shakeel Maryam Aslam Najma Bibi Rafia Abid Beenish Aziz Iffat Sardar |
| author_facet | Mussarat Jabeen Khan Fatima Shakeel Maryam Aslam Najma Bibi Rafia Abid Beenish Aziz Iffat Sardar |
| author_sort | Mussarat Jabeen Khan |
| collection | DOAJ |
| description |
The study was conducted to examine Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction among university students. Convenience sampling technique was used to collect the data. The sample consisted of 416 individuals, who were investing more than 5 hours a day on fictional content like novels, movies, dramas, and professional stars (e.g., singers, athletes, actors); 239 male participants and 177 female participants. Satisfaction with Life Scale (Diener, Emmons, Larsen, & Griffin, 1985), Celebrity-Persona Parasocial Interaction Scale (CPPI) (Bocarnea & Brown, 2007) and Six-Item State Self Esteem Scale (Heartherton & Polivy, 1991) were used to measure life satisfaction and celebrity persona parasocial interaction and self-esteem respectively. Life satisfaction has significant positive correlation with celebrity persona parasocial interaction and self-esteem. Parasocial interaction has positive correlation with self-esteem. Excessive exposure to fiction content is negatively correlated with life satisfaction. Simple linear regression analysis showed excessive exposure to fiction content as a predictor of life satisfaction and self-esteem among university students. Celebrity persona parasocial interaction worked as a significant mediator in the relationship between excessive exposure to fiction content and satisfaction with life among university students. Independent sample t-test showed that male students have higher life satisfaction than female students.
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| first_indexed | 2024-03-11T15:56:48Z |
| format | Article |
| id | doaj.art-42074dda92f14e9aae0a27b0fdc70cae |
| institution | Directory Open Access Journal |
| issn | 2520-503X 2523-0026 |
| language | English |
| last_indexed | 2024-03-11T15:56:48Z |
| publishDate | 2023-09-01 |
| publisher | National University of Sciences and Technology |
| record_format | Article |
| series | NUST Journal of Social Sciences and Humanities |
| spelling | doaj.art-42074dda92f14e9aae0a27b0fdc70cae2023-10-25T10:01:45ZengNational University of Sciences and TechnologyNUST Journal of Social Sciences and Humanities2520-503X2523-00262023-09-0191Celebrity-Persona and its Effects on Self-Esteem and Life SatisfactionMussarat Jabeen Khan0Fatima Shakeel1Maryam Aslam2Najma Bibi3Rafia Abid4Beenish Aziz5Iffat Sardar6Assistant Professor, International Islamic University, Islamabad, PakistanGraduate, International Islamic University, Islamabad, PakistanGraduate, International Islamic University, Islamabad, PakistanGraduate, International Islamic University, Islamabad, PakistanGraduate, International Islamic University, Islamabad, PakistanGraduate, International Islamic University, Islamabad, PakistanGraduate, International Islamic University, Islamabad, Pakistan The study was conducted to examine Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction among university students. Convenience sampling technique was used to collect the data. The sample consisted of 416 individuals, who were investing more than 5 hours a day on fictional content like novels, movies, dramas, and professional stars (e.g., singers, athletes, actors); 239 male participants and 177 female participants. Satisfaction with Life Scale (Diener, Emmons, Larsen, & Griffin, 1985), Celebrity-Persona Parasocial Interaction Scale (CPPI) (Bocarnea & Brown, 2007) and Six-Item State Self Esteem Scale (Heartherton & Polivy, 1991) were used to measure life satisfaction and celebrity persona parasocial interaction and self-esteem respectively. Life satisfaction has significant positive correlation with celebrity persona parasocial interaction and self-esteem. Parasocial interaction has positive correlation with self-esteem. Excessive exposure to fiction content is negatively correlated with life satisfaction. Simple linear regression analysis showed excessive exposure to fiction content as a predictor of life satisfaction and self-esteem among university students. Celebrity persona parasocial interaction worked as a significant mediator in the relationship between excessive exposure to fiction content and satisfaction with life among university students. Independent sample t-test showed that male students have higher life satisfaction than female students. https://njssh.nust.edu.pk/index.php/njssh/article/view/164Excessive Exposure,Fiction ContentPara social InteractionLife Satisfaction and Self-esteem |
| spellingShingle | Mussarat Jabeen Khan Fatima Shakeel Maryam Aslam Najma Bibi Rafia Abid Beenish Aziz Iffat Sardar Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction NUST Journal of Social Sciences and Humanities Excessive Exposure, Fiction Content Para social Interaction Life Satisfaction and Self-esteem |
| title | Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction |
| title_full | Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction |
| title_fullStr | Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction |
| title_full_unstemmed | Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction |
| title_short | Celebrity-Persona and its Effects on Self-Esteem and Life Satisfaction |
| title_sort | celebrity persona and its effects on self esteem and life satisfaction |
| topic | Excessive Exposure, Fiction Content Para social Interaction Life Satisfaction and Self-esteem |
| url | https://njssh.nust.edu.pk/index.php/njssh/article/view/164 |
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