“Oh, now I get it ...”: comic dupe irony in print advertising
Advertising texts are typically designed to engage audiences in the process of meaning construction. This article conducts a relevance theoretic analysis of a sample of print advertisements that employ a specific type of irony towards this goal, based on Partington’s (2007) conceptualisation of com...
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| Format: | Article |
| Language: | English |
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University of the Free State
2013-08-01
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| Series: | Acta Academica |
| Online Access: | https://journals.ufs.ac.za/index.php/aa/article/view/1406 |