“Oh, now I get it ...”: comic dupe irony in print advertising
Advertising texts are typically designed to engage audiences in the process of meaning construction. This article conducts a relevance theoretic analysis of a sample of print advertisements that employ a specific type of irony towards this goal, based on Partington’s (2007) conceptualisation of com...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
University of the Free State
2013-08-01
|
Series: | Acta Academica |
Online Access: | https://journals.ufs.ac.za/index.php/aa/article/view/1406 |