The Changing Process of Brand Images and Management:
This article is a case study that examines the UNIQLO brand and seeks to clarify the process of creation of the brand image and the brand management. The company has run a business while being acutely conscious of globalization, based on its own principle and brand concept since its foundation. As a...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-09-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/2/40_2020.052/_html/-char/en |