An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process
In recent years, with the use of e-commerce sites the need for adaptive contents to help customers to find suitable online products to purchase. Despite the limited use of adaptive services, most of these sites have “complex buyer behavior” often marked by customer confusion and information overload...
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| Format: | Article |
| Language: | English |
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Unviversity of Technology- Iraq
2015-02-01
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| Series: | Engineering and Technology Journal |
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| Online Access: | https://etj.uotechnology.edu.iq/article_102060_88fee7aa371d6cbe7e6561d384e8872e.pdf |