An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process
In recent years, with the use of e-commerce sites the need for adaptive contents to help customers to find suitable online products to purchase. Despite the limited use of adaptive services, most of these sites have “complex buyer behavior” often marked by customer confusion and information overload...
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| Format: | Article |
| Language: | English |
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Unviversity of Technology- Iraq
2015-02-01
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| Series: | Engineering and Technology Journal |
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| Online Access: | https://etj.uotechnology.edu.iq/article_102060_88fee7aa371d6cbe7e6561d384e8872e.pdf |
| _version_ | 1827358666232168448 |
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| author | Ayad R. Abbas |
| author_facet | Ayad R. Abbas |
| author_sort | Ayad R. Abbas |
| collection | DOAJ |
| description | In recent years, with the use of e-commerce sites the need for adaptive contents to help customers to find suitable online products to purchase. Despite the limited use of adaptive services, most of these sites have “complex buyer behavior” often marked by customer confusion and information overload because of neglecting customers purchasing power ability. Therefore, this paper applies psychological testing method called Computerized Adaptive Testing (CAT) taking into account product price, quality and customer ability (customer purchasing power). Whereas, the proposed system focuses on a new adaptivemechanism that gives the customer an opportunity to select best products from several categories on the basis of consumer perceptions (e.g. perceivedquality and perceivedprice). Experiment results show that applying CAT to E-Commerce can help and enhance buying decision process when searching for and selecting online products by providing suitable product quality and price with corresponding customer’s ability. |
| first_indexed | 2024-03-08T06:15:24Z |
| format | Article |
| id | doaj.art-420de2db79cf4139b3e1050ee2e0fb47 |
| institution | Directory Open Access Journal |
| issn | 1681-6900 2412-0758 |
| language | English |
| last_indexed | 2024-03-08T06:15:24Z |
| publishDate | 2015-02-01 |
| publisher | Unviversity of Technology- Iraq |
| record_format | Article |
| series | Engineering and Technology Journal |
| spelling | doaj.art-420de2db79cf4139b3e1050ee2e0fb472024-02-04T17:28:08ZengUnviversity of Technology- IraqEngineering and Technology Journal1681-69002412-07582015-02-01332B22223410.30684/etj.33.2B.7102060An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision ProcessAyad R. AbbasIn recent years, with the use of e-commerce sites the need for adaptive contents to help customers to find suitable online products to purchase. Despite the limited use of adaptive services, most of these sites have “complex buyer behavior” often marked by customer confusion and information overload because of neglecting customers purchasing power ability. Therefore, this paper applies psychological testing method called Computerized Adaptive Testing (CAT) taking into account product price, quality and customer ability (customer purchasing power). Whereas, the proposed system focuses on a new adaptivemechanism that gives the customer an opportunity to select best products from several categories on the basis of consumer perceptions (e.g. perceivedquality and perceivedprice). Experiment results show that applying CAT to E-Commerce can help and enhance buying decision process when searching for and selecting online products by providing suitable product quality and price with corresponding customer’s ability.https://etj.uotechnology.edu.iq/article_102060_88fee7aa371d6cbe7e6561d384e8872e.pdfcommercebuyer decision processescomputerized adaptive testingrecommendedsystemcustomer purchasing powercustomer decision making |
| spellingShingle | Ayad R. Abbas An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process Engineering and Technology Journal commerce buyer decision processes computerized adaptive testing recommendedsystem customer purchasing power customer decision making |
| title | An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process |
| title_full | An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process |
| title_fullStr | An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process |
| title_full_unstemmed | An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process |
| title_short | An Adaptive E-Commerce: Applying of Psychological Testing Method to Improve Buying Decision Process |
| title_sort | adaptive e commerce applying of psychological testing method to improve buying decision process |
| topic | commerce buyer decision processes computerized adaptive testing recommendedsystem customer purchasing power customer decision making |
| url | https://etj.uotechnology.edu.iq/article_102060_88fee7aa371d6cbe7e6561d384e8872e.pdf |
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