Halal cosmetics and consumer behavior: Insight from Millennials

Purpose — This study aims to analyze the consumption behavior of halal cosmetic products, focusing on factors such as halal certification, trust, and awareness of halal practices. Method — The population for this research comprises residents of Jakarta who fall within the millennial generation cate...

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Bibliographic Details
Main Authors: Febrina Mahliza, Prita Prasetya
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2023-11-01
Series:Journal of Enterprise and Development
Subjects:
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/8802