Typographic landscape in urban space: a sociolinguistic approach
This paper suggests a sociolinguistic approach to typographic landscape analysis. Typography is discussed as a semiotic resource with meaning-making potential. The paper argues that typographic variation provides dynamic indexical links to social practice. It obtains its ‘social voice’ and becomes a...
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| Format: | Article |
| Language: | English |
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Immanuel Kant Baltic Federal University
2022-11-01
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| Series: | Слово.ру: балтийский акцент |
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| Online Access: | https://journals.kantiana.ru/slovo/5206/37846/ |