The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce

The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce

This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word of Mouth (E-WOM) partially and simultaneously on Purchase Decisions in Shopee e-commerce. This study uses a quantitative approach with primary data sources collected through questionnaires. The data sampl...

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Bibliographic Details
Main Authors: Rina Rahmawati, Rohmat Dwi Jatmiko, Chalimatuz Sa'diyah
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2022-11-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
brand ambassador
website quality
electronic word of mouth (e-wom)
purchase decision
e-commerce
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1023

Internet

https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1023

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