Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study)
Objective The layout design and atmosphere of online retail websites are strong drivers to attract visitors. One of the important aspects of website designing is the website color because it calls forth various responses from visitors and has a big impact on their intention and buying behaviors. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-07-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_88486_c5ad2642401cccaa9b85bfa1c3c163e1.pdf |