The Social Media Break-Up: Psycho-Behavioral Measures and Implications

The Social Media Break-Up: Psycho-Behavioral Measures and Implications

In the ever-changing global context, the need to understand why users discontinue using social media platforms is rapidly rising. Comprehending the backdrop of such decisions and factors governing the effects, as mentioned earlier, may help users to make such decisions and help service providers to...

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Bibliographic Details
Main Authors: Rizwan Raheem Ahmed, Jawaid Ahmed Qureshi, Farhan Arshad, Alharthi Rami Hashem E., Zahid Ali Channar, Vishnu Parmar, Nor Zafir Md. Salleh
Format: Article
Language:English
Published: IEEE 2022-01-01
Series:IEEE Access
Subjects:
Social media
information overload
communication overload
discontinuous intention
ad avoidance
Online Access:https://ieeexplore.ieee.org/document/9784881/

Internet

https://ieeexplore.ieee.org/document/9784881/

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