Identifying and Prioritizing the Factors Affecting Iran's Nation Brand with the consumer's Cognitive behavior approach
With the advent of communication age, Countries are more and more deprived of their image and other countries image and in response to it, tried to manage advertising and the use of modern public relations tools to improve the reputation of their country. The general image of a country is synonymous...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60904_ffea18eadf1021f7496e961723e6173e.pdf |