THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE
SWOT analysis is one of the most well-known strategic management tools and is used in practice bytourism enterprises to guide the strategic decision in choosing an option that matches a rational framework.Before managers define their effective strategy to gain a competitive advantage, they need to c...
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| Format: | Article |
| Language: | English |
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National Institute for Economic Research
2018-02-01
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| Series: | Economy and Sociology |
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| Online Access: | https://ince.md/uploads/files/1518169724_8-platon-n-p.-75-83.pdf |