THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE
SWOT analysis is one of the most well-known strategic management tools and is used in practice bytourism enterprises to guide the strategic decision in choosing an option that matches a rational framework.Before managers define their effective strategy to gain a competitive advantage, they need to c...
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| Format: | Article |
| Language: | English |
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National Institute for Economic Research
2018-02-01
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| Series: | Economy and Sociology |
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| Online Access: | https://ince.md/uploads/files/1518169724_8-platon-n-p.-75-83.pdf |
| _version_ | 1818345339231404032 |
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| author | Nicolae PLATON |
| author_facet | Nicolae PLATON |
| author_sort | Nicolae PLATON |
| collection | DOAJ |
| description | SWOT analysis is one of the most well-known strategic management tools and is used in practice bytourism enterprises to guide the strategic decision in choosing an option that matches a rational framework.Before managers define their effective strategy to gain a competitive advantage, they need to carefully look atthe situation of the tourism enterprise's competitiveness, which involves assessing the environmental andorganizational factors which influence the company's ability to compete. Thus, the tourism enterprise’s offermust be perceived by the consumer tourists as the most attractive from the point of view of the quality and pricepolicy. Through this article, the author argues the need to use the SWOT analysis in the strategic planningactivity of the tourism enterprise to ensure competitiveness in relation to the competitive environment. |
| first_indexed | 2024-12-13T17:00:48Z |
| format | Article |
| id | doaj.art-424d427835054cbb9dc0dd2a489d3e42 |
| institution | Directory Open Access Journal |
| issn | 1857-4130 1857-4130 |
| language | English |
| last_indexed | 2024-12-13T17:00:48Z |
| publishDate | 2018-02-01 |
| publisher | National Institute for Economic Research |
| record_format | Article |
| series | Economy and Sociology |
| spelling | doaj.art-424d427835054cbb9dc0dd2a489d3e422022-12-21T23:37:49ZengNational Institute for Economic ResearchEconomy and Sociology1857-41301857-41302018-02-0137583THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISENicolae PLATON0Associate Professor, PhD, Information and Promotion Center in the Field of Tourism from the Republic of MoldovaSWOT analysis is one of the most well-known strategic management tools and is used in practice bytourism enterprises to guide the strategic decision in choosing an option that matches a rational framework.Before managers define their effective strategy to gain a competitive advantage, they need to carefully look atthe situation of the tourism enterprise's competitiveness, which involves assessing the environmental andorganizational factors which influence the company's ability to compete. Thus, the tourism enterprise’s offermust be perceived by the consumer tourists as the most attractive from the point of view of the quality and pricepolicy. Through this article, the author argues the need to use the SWOT analysis in the strategic planningactivity of the tourism enterprise to ensure competitiveness in relation to the competitive environment.https://ince.md/uploads/files/1518169724_8-platon-n-p.-75-83.pdfSWOT analysistourismtourism enterpriseinternal environmentexternal environmentstrengthsweaknessesopportunitiesthreats |
| spellingShingle | Nicolae PLATON THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE Economy and Sociology SWOT analysis tourism tourism enterprise internal environment external environment strengths weaknesses opportunities threats |
| title | THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE |
| title_full | THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE |
| title_fullStr | THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE |
| title_full_unstemmed | THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE |
| title_short | THE SWOT ANALYSIS IN BUSINESS ACTIVITY PLANNING OF THE TOURISM ENTERPRISE |
| title_sort | swot analysis in business activity planning of the tourism enterprise |
| topic | SWOT analysis tourism tourism enterprise internal environment external environment strengths weaknesses opportunities threats |
| url | https://ince.md/uploads/files/1518169724_8-platon-n-p.-75-83.pdf |
| work_keys_str_mv | AT nicolaeplaton theswotanalysisinbusinessactivityplanningofthetourismenterprise AT nicolaeplaton swotanalysisinbusinessactivityplanningofthetourismenterprise |