Zur Verwendung nationaler Identitätskomponenten in der Unternehmenskommunikation – ein deutsch-dänischer Vergleich
How does globalization influence companies’ depiction of their national origin? In this study, we analyse and compare corporate websites of German and Danish companies related to the wind energy sector. Traditionally, Country of Origin (COO) has been used within certain industries with the purpose o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Bern Open Publishing
2016-11-01
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| Series: | Linguistik Online |
| Online Access: | https://bop.unibe.ch/linguistik-online/article/view/3343 |