Exploring Consumer Citizenship Behavior by Personification of E-Commerce Virtual Anchors Based on Shopping Value
With the rapid development of the e-commerce industry, e-commerce live broadcasting has become a crucial retail outlet for consumers. However, live broadcasting e-commerce faces the “anchor dilemma,” such as the difficulty of finding a suitable live anchor, the collapse of the...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10540116/ |