A Model of Promotion Mix for the Islamic Republic of Iran Tourism
A model of promotion mix for the Islamic Republic of Iran tourism by the decision-making process of considering mainly western European and American tourism traveling to Iran. Intending to formulate a model of promotion mix for the incoming, mainly western European and American tourists to Iran, a s...
Main Authors: | , |
---|---|
Format: | Article |
Language: | fas |
Published: |
Allameh Tabataba'i University Press
2016-08-01
|
Series: | مطالعات مدیریت بهبود و تحول |
Subjects: | |
Online Access: | https://jmsd.atu.ac.ir/article_4981_8db1dfa6acb591b55aa764883046bec3.pdf |