Research on the influencing factors of agricultural product purchase willingness in social e-commerce situation
From the perspective of social e-commerce, this paper discusses the influencing factors and mechanism of purchase intention of agricultural products. Based on the stimulus–organism–response model, this paper constructs the relationship model of agricultural product characteristics, social trust, soc...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-07-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/amns.2021.2.00210 |