‘Festivalscape’ factors influencing visitors’ loyalty to an agri-festival in South Africa
Orientation: The NAMPO Harvest Day is the largest festival of its kind in the southern hemisphere. To sustain the festival’s success, it is important to assess which ‘festivalscape’ f actors influence visitors’ loyalty. Research purpose: What combination of ‘festivalscape’ factors contributes to th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2015-08-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/307 |