Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty

Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty

Social media has become a significant platform that meets consumers' information, entertainment, and socialization needs in today's world. In this dynamic environment, consumer cynicism represents a sceptical and critical attitude developed towards brands and marketing messages. Influencer...

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Bibliographic Details
Main Author: Mehmet Gökerik
Format: Article
Language:deu
Published: Mustafa Süleyman ÖZCAN 2024-03-01
Series:İtobiad
Subjects:
i̇nfluencer pazarlama
tüketici sinizmi
satın alma niyeti
marka sadakati
dijital pazarlama
influencer marketing
consumer cynicism
purchase intention
brand loyalty
digital marketing
Online Access:https://dergipark.org.tr/tr/download/article-file/3670963

Internet

https://dergipark.org.tr/tr/download/article-file/3670963

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