Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
Social media has become a significant platform that meets consumers' information, entertainment, and socialization needs in today's world. In this dynamic environment, consumer cynicism represents a sceptical and critical attitude developed towards brands and marketing messages. Influencer...
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| Format: | Article |
| Language: | deu |
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Mustafa Süleyman ÖZCAN
2024-03-01
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| Series: | İtobiad |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/3670963 |
