Designing Brand Intelligence Model in Tourism Startups: a Mixed Approach
In today's competitive environment the use of intelligence in various aspects of business, including branding, allows organizations to achieve a high competitive position. The purpose of this research was to present the brand intelligence model in tourism start-ups and test the validity of the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2023-06-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_15840_518bc67f4c623b29c206d683e8e96583.pdf |