Examining Consumer’s Intention to Adopt AI-Chatbots in Tourism Using Partial Least Squares Structural Equation Modeling Method

Examining Consumer’s Intention to Adopt AI-Chatbots in Tourism Using Partial Least Squares Structural Equation Modeling Method

Artificial intelligence (AI) is an important link between online consumers and the tourism industry. AI-chatbots are the latest technological advancement that have shaped the tourism industry. AI-chatbots are a relatively new technology in the hospitality and tourism industries, but little is known...

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Bibliographic Details
Main Authors: Farrukh Rafiq, Nikhil Dogra, Mohd Adil, Jei-Zheng Wu
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Mathematics
Subjects:
S-O-R model
AI-chatbots
cognitive attitude
affective attitude
anthropomorphism
travelers’ intention
Online Access:https://www.mdpi.com/2227-7390/10/13/2190

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https://www.mdpi.com/2227-7390/10/13/2190

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