Perceived Employer Branding, Employee Engagement and Employee Outcomes: A Proposed Mediation Model
This paper develops a conceptual framework to understand the relationship between perceived employer branding, employee engagement, and desirable attitudinal and behavioural outcomes. This conceptual framework proposes employee engagement as a mediator between perceived employer branding and differe...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management & Finance, University of Colombo
2023-12-01
|
| Series: | Colombo Business Journal |
| Subjects: | |
| Online Access: | https://mgmt.cmb.ac.lk/cbj/wp-content/uploads/2023/12/2.-CBJ-2023-V14I2-Employer-Branding-Employee-Engagement-and-Employee-Outcomes.pdf |