Cannibalization Innovative strategy in IT industry of Iran
Aim and Introduction: A Cannibal corporate is a corporate that introduces a new product line or product that actually competes with one of its existing product lines to gain market share. The technology industry known for this strategy. They do this to stay ahead of the competition. Firms offer mult...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Strategic Management Society
2022-09-01
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| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | http://www.smsjournal.ir/article_157950_3f8d7ed82bb376024e378ab4557d6270.pdf |