Cannibalization Innovative strategy in IT industry of Iran

Cannibalization Innovative strategy in IT industry of Iran

Aim and Introduction: A Cannibal corporate is a corporate that introduces a new product line or product that actually competes with one of its existing product lines to gain market share. The technology industry known for this strategy. They do this to stay ahead of the competition. Firms offer mult...

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Bibliographic Details
Main Authors:	Maryam Golestani, morteza soltani
Format:	Article
Language:	fas
Published:	Iran Strategic Management Society 2022-09-01
Series:	مطالعات مدیریت راهبردی
Subjects:	willingness to cannibalize future market focus total market performance market sensing capability innovation capability
Online Access:	http://www.smsjournal.ir/article_157950_3f8d7ed82bb376024e378ab4557d6270.pdf

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