Children’s Views and Practices Regarding Online Advertising

This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on the internet. The interview results are inter...

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Bibliographic Details
Main Authors: Martínez Carolina, Jarlbro Gunilla, Sandberg Helena
Format: Article
Language:English
Published: Sciendo 2013-11-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2013-0057