Validating Brand Personality Dimensions to South African Professional Sport Teams: A Study of Orlando Pirates and Kaizer Chiefs Football Clubs
The Premier Soccer League (PSL) is a prominent league in Africa. The best South African soccer teams that play in the domestic Premier Soccer League are from Soweto, namely Kaizer Chiefs F.C. and Orlando Pirates F.C. Both teams have a rich history in their domestic league and have become the most su...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2023-10-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | https://marketing.expertjournals.com/23446773-1112/ |